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There are so many different brochure ideas to improve the look of your printed materials, it is hard to know where to begin. Let's start with basics:
- Be sure to have high quality images or photographs. If you picture your product, service or staff, use the best possible photographs. Images in printed brochures will only be as good as the original photographs. So, if you can afford a professional photographer, by all means use one. If not, take a hard look at the photos you have for composition, lighting and general quality. You may also be able to crop or touch up photos to make them better.
- Use high quality paper. Although it may be tempting to cut corners by using inexpensive copy paper, crisp, higher quality stock will make a difference. Use cover stock if you can, as it will make your brochure and your product, service or company look more substantial. Although this is a personal choice, coated papers (glossy or silk) tend to make colors pop, so they are a good choice for brochures, flyers and leaflets.
- Write the text for your brochure carefully. Make sure not to use too much jargon in your writing. It is important that all intended readers can understand everything you are saying. Be equally sure that there are no slang words, profanity or other meanings that could be misinterpreted. You will waste your printing budget if your readers are offended by the content. Make certain to edit your text carefully. Read it aloud to make sure it makes sense and is cohesive.
- Use a professional designer if you can afford one. Although modern software makes it easier than ever to do your own design, you may want to consider getting professional graphic design help. Even with great software, design professionals have a keen eye for composition, color and balance which may be hard to duplicate by yourself. (If you need help with this, contact the professionals at ZoePrint.com!)
Design Tip: If you are doing the design yourself and have challenges visualizing the final brochure, make a paper mockup. Creating a hard copy can help you finalize the design and make sure you like the look of what you are creating.
- Create a consistent message or image on all of your printed materials, including brochures, rack cards and other handouts. It is critical that all readers know who the printed brochure is from, so put your logo in a prominent place, on the front or back cover, or both! You should create a theme for all of your printing which can coordinate with your website as well. Using the company colors throughout your printed materials is also a good way to promote brand awareness.
- Do something different! Marketing messages are absolutely everywhere today, so you need to stand out in some way. One idea is to make the size, shape, or design of your brochure different. You may want lots of white space for a clean or professional look or you may want to use a lot of color and bleeds so that your piece gets noticed. Die cutting, unusual colors, unique fonts or distinctive folds should all be considered to set your printed piece apart.
If you have a great design and are ready to print, or if you need design help, be sure to give ZoePrint.com a try. We specialize in cheap brochures, but our quality and service can't be beat!
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