Your brochure is a vital tool in your marketing toolkit, and perfect brochure ideas are worth their weight in gold. The ideal brochure is informative, engaging, and convinces the reader of your goals.
There are so many stellar brochure ideas that it can be hard to know where to begin. That’s why we’ve narrowed it down to the basics; here are our top marketing brochure ideas that will help your brochures make a difference.
Photographs and other visual elements attract viewers and lend a personal touch to your brochure, so including one or more is a good idea. If you include a picture of your product, service or staff, use the best possible photographs. Images in printed brochures will only be as good as the original photographs, so if you can afford a professional photographer, by all means use one. If not, take a close look at the photos you have for composition, lighting, and general quality. You may also be able to crop or touch up photos to make them better..
Although it may be tempting to cut corners by using inexpensive copy paper, crisp, higher quality stock will make a difference. Use cover stock if you can, as it will make your brochure and your product, service, or company look more substantial. Although this is a personal choice, coated papers (glossy or silk) tend to make colors pop, so they are a good choice for brochures, flyers, and leaflets.
Brochures come in many sizes, all of which have their own advantages. As you’re designing your brochure and planning the content you’d like to include, be sure to keep your brochure’s size in mind, as the size will influence how much space you have for your content.
Some of the most common brochure sizes include:
For each of these brochure sizes, you can choose which folding style you would prefer.
It is important that all intended readers can understand everything you are saying, so make sure not to use too much jargon in your writing. Be equally sure that there are no slang words, profanity or other meanings that could be misinterpreted. You will waste your printing budget if your readers are offended by the content.
Edit your text carefully; read it aloud to make sure it makes sense and is cohesive. If possible, ask a professional copy editor or a few colleagues to read it and provide feedback. Any typos or grammatical errors will reflect poorly on you and your business, so it’s best to make sure your writing is in tip-top shape.
Although modern software makes it easier than ever to do your own design, you may want to consider getting professional graphic design help. Even with great software, design professionals have a keen eye for composition, color, and balance, which may be hard to duplicate by yourself.
Design Tip: If you are doing the design yourself and have challenges visualizing the final brochure, make a paper mockup. Creating a hard copy can help you finalize the design and make sure you like the look of what you are creating.
Create a consistent message and image for all of your printed materials, including brochures, rack cards and other handouts. It is critical that all readers know who the printed brochure is from, so put your logo in a prominent place, including on the front or back cover, or both!
As well, create a theme for all of your printing which coordinates with your website. Using your company’s colors throughout your printed materials is a good way to promote brand awareness.
Marketing messages are absolutely everywhere today, so you need to stand out in some way. One idea is to make the size, shape, or design of your brochure different. You may want lots of white space for a clean or professional look, or you may want to use a lot of color and bleeds so that your piece gets noticed. Die cutting, unusual colors, unique fonts or distinctive folds should all be considered to set your printed piece apart.
If you have a great design and are ready to print, or if you need design help, be sure to give ZoePrint a try. We’re full of brochure ideas and advice, and we’re excited to talk with you about your specific product. We specialize in cheap brochures, and our quality and service can't be beat! Order online or request a custom quote today.