Flyers are handy tools that spread information to potential customers and community members. They’re used for marketing, increasing awareness about sales, invitations, and much more. When you’ve decided that you want to make a flyer, your first choice is a big one with some far-reaching consequences: which flyer size should you use?
If you’re pondering this question, you’re in luck! In this article, we’ll explain the ins and outs of flyer size.
On the surface, flyer size seems inconsequential. However, because there are so many different flyer sizes, it’s a more complicated choice than it might seem. It’s important to choose a size that fits your intended use.
Flyer size is a small element with a big influence. Simply put, it is one of the factors that determines whether or not your flyer is successful. Too big, and readers will feel overwhelmed. Too little, and they won’t have enough information to understand your goal. Hitting the sweet spot of the perfect flyer size can be difficult, but it’s worth it! You will be rewarded with the perfect marketing item that spreads your message far and wide.
While some people consider 8.5x11 the standard flyer size, there are many possible shapes and sizes. This chart explains some of the most common flyer size dimensions.
Size in inches
Size in cm
Size in mm
Remember, flyers can have either a vertical or horizontal orientation. So for example, you can create a 5.5x8.5 flyer or a 8.5x5.5 flyer. While both have the same surface area, their dimensions are different, so they can be used in different situations.
Many factors influence which flyer size is best for your specific situation. As you’re considering a flyer size, take the following 5 ideas into account.
How much information are you planning to include in your flyer? If you’re adding details about event locations or product technical specs, consider a larger flyer that will give you space to spread out. On the other hand, if you’re advertising a club DJ for example, you might need less space.
Are you planning to include photos, graphics, or other images on your flyer? If so, use a larger size so that readers can notice all the details. Opt for more space, rather than less--and be sure that the images you include are a high enough resolution that they don’t become pixelated when you print your flyer!
Naturally, cost is an important factor to consider when making any investment in your business. As can be expected, larger flyers frequently cost more to print than smaller flyers, although cost also depends on the paper you use, how many copies you print, and whether you print in color or black and white. Larger flyers might also cost more to ship or store. However, they often pay for themselves with the increased business they bring to your company!
Consider how you’ll be putting your flyer out into the world. If you’re going to place them in rack card holders, be sure to order rack card-sized flyers. Small flyers are easy to hand out on the street, whereas larger ones are perfect for tacking onto a posterboard. If you’re going to mail them, make sure they’re a standard size for mail in your country.
Where do you plan for your flyer to end up? If you’re hoping your flyer will end up on someone’s fridge, consider a smaller size. If your flyers blur the lines between information and art, maybe they’ll end up hanging on the wall! In that case, choose a larger size that lets everyone see your artistic ability and appreciate what you’ve designed.
When you’re ready to print your flyer, ZoePrint is ready to help! We offer the full range of flyer sizes and many paper options. Feel free to upload your design, or we’d be happy to create one for you. Use our great website to place your order online, fill out our custom quote form or call us at 877-216-9155 today!