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There are many ways to promote a business both online and offline, including traditional media advertising (TV, radio, billboards, printing and the like), pay per click advertising (Google, Bing and Yahoo) and online banner ads. While many of these media present good opportunities to market to prospects, none of them reinforce an in-person sales effort like printed informational brochures and other printed materials (folders, newsletters, business cards, etc.)
When a salesperson meets with a prospect on a sales call, or when a marketing representative meets a conference attendee at a trade show, it is critical to have handouts that reinforce your company message after the meeting. Printed materials will help prospects recall you and the sales meeting long after the contact has ended. Nothing fills this niche better than print media.
Full color brochures are particularly effective in spreading the word about your company or a specific sales initiative you are promoting. Leaflets will inform, educate, and inspire action, whether you are promoting a for-profit company or a non-profit organization. Pamphlets can be printed on a wide variety of paper stocks including glossy, silk or matte finished papers and will look great on either text weight or cover weight. In addition, with printed handouts, you should use high quality, high resolution artwork and you have the option to employ special effects including UV coating, foil stamping, die cutting, fluorescent inks, and embossing to highlight your message in a way that only print media can deliver. Once the sales call, conference or trade show is over, the printed materials will continue to convey your message long after emails or other digital communication have been forgotten.
When you are ready to print your next informational brochure or flyer, give the professionals at ZoePrint.com a try. We not only offer cheap brochure printing, but we also provide state of the art, high quality digital and offset printing and outstanding customer service.
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