Did you know that 92% of customers trust referrals from people they know? Clearly, word of mouth is a powerful marketing tool, and consumers trust their friends, family, and even coworkers to make recommendations. Make the most of this trust by distributing referral cards that spread the word about your business. Keep reading to learn everything you need to know about referral cards that bring new clients to your door.
Referral cards are handy marketing tools. They are typically small cards that thank customers for their business and offer a reward for referring others to your company. All referral cards contain a few key elements, which we’ll explain.
First, make sure your clients know that you appreciate their business. Thank them for choosing you, and let them know the purpose of the referral card.
Typically, a persuasive offer on referral cards might take the form of a discount on a future service, both for the customer who referred you and the new client. This makes the referral beneficial for everyone involved; the knowledge of the discount brings new clients through your door, and they can rest assured that they’re getting a good deal as they test out your business.
Depending on your business model, your referral reward might take a different form. Perhaps clients who make referrals receive a free product sample or gift bag upon their next visit, or they could receive a free consultation appointment. Feel free to choose the offer that makes the most sense for your business goals.
This is one of the key aspects of a referral card: it should provide spaces for the names of both the referrer and the person who is being referred to your business. This allows for you to keep track of who is who in your records and provide your customers with their discounts.
As when printing any material for your business, don’t forget your business’s name and branding! Clients take your referral cards home with them and might keep them in their wallets or on the fridge before they make their referral, so be sure to include all of your identifying information to help your brand make an impression.
For referral cards that are business card-sized, this identifying information is perfect for the back side of the card. This leaves ample space on the front for the referral offer and clients’ names. If you’re creating larger referral cards, feel free to include all of the information on one side.
Referral cards are flexible products that you can design however you see fit. If you’re considering printing your own, rest assured that you can print them on practically any size paper. Some common referral card sizes include:
Further, you can choose whether you’d prefer a vertical or horizontal design, which then doubles your size choices. If choosing a size feels overwhelming, don’t worry! The ZoePrint team can provide advice on the most effective size and design for your specific project.
If you’re wondering whether printing customized referral cards can help your business, we have one simple answer: yes, they can! Virtually every business benefits from distributing thoughtfully-designed referral cards.
The key to an effective referral card comes down to your design choices and whether you include a thoughtful, inspiring offer on your card. Here are some examples of businesses that can benefit from distributing referral cards.
Stylish salon referral cards are one of the most classic referral cards. They typically provide an attractive offer, such as if a customer refers a friend to your salon, both of them will receive a discount at their next appointments. When an acquaintance gives your client a compliment on their new haircut, they can receive a referral card and come experience the same high-quality hair care.
Dentist referral cards are another frequent type of referral card. It’s common to offer a discount on a patient’s next cleaning when they refer a friend to your practice, and the friend will also receive a discount, so it’s a win-win situation. These referral cards bring in new patients without a large risk on your part.
Tactful thank you referral cards can serve two purposes. They can thank customers for their business and politely ask for a referral, or they can thank customers for the referrals that they’ve already provided. Either way, thank you referral cards are gracious and promote your company as a trusted source that appreciates its customers.
Referred customers can raise your profits by at least 16%, so don’t wait to add referral cards to your marketing strategy. To get started printing referral cards that help new clients find you, partner with ZoePrint! Our team has decades of experience designing and printing print marketing materials for businesses in all sectors, and our team loves seeing our clients thrive. Request a custom quote or order online today!