When you’re making an effective sale, which marketing tools do you use? How do you quickly convince your audience that your product is the best option? A high-quality sell sheet is a sure-fire product that demonstrates your company’s superiority and makes an impression.
In this article, we’ll explain how professional sell sheet printing helps your business, and we’ll break down the process of printing sell sheets that lead to increased sales.
Your business deserves the best printed marketing products, so when creating items as important as your sell sheets, opting for a professional printing company is the way to go. Here are some of the reasons why a professional printing company is the best choice for your sell sheets.
While you might consider printing your sell sheets yourself on a standard office printer, take into consideration the potential delays and mishaps that can take place when printing in the office, as well as office printers’ lower print quality. Professional printers typically use higher quality, well-maintained digital presses to produce your job. Outsourcing to a professional printing company is an easy way to avoid pitfalls while ensuring the highest quality sell sheets.
Partnering with a professional printing company to bring your sell sheet ideas into the world is an easy process that lets you incorporate creativity. When printing your sell sheets, here are some of the steps you get to take and decisions you can make.
This first step is crucial. After all, the content of your sell sheet is what makes or breaks your sales pitch, so nailing down an effective design is the first step in printing sales sheets that make a difference.
Remember to include your logo and company name, a short introduction paragraph, visuals and key statistics, product specifications, and an inspiring call to action. Recipients will hold onto your sale sheet after your meeting is finished, so be sure that the sheet can stand on its own and convince buyers without you in the room. Distill your product down to its most essential qualities and benefits, and include them in an aesthetically-pleasing design.
If you’re feeling stuck on your sell sheet design, feel free to ask the professional design team at ZoePrint for help or check out some online design ideas.
When designing your sell sheet, keep your intended paper size in mind. Almost all sell sheets are an 8.5x11 size, so this isn’t typically a difficult decision. An 8.5x11 sell sheet provides the space you need to provide informative details about your product while still fitting into standard notebooks and portfolios.
However, you could also choose to think outside the box and print on an alternate size paper, such as 4x9 or 8.5x14. There are no wrong choices, so simply consider which size would be most effective for your specific product and marketing goals.
Your paper choice makes a statement, so be sure that you print your sell sheets on a paper that sends the message you intend.
If you’re looking to make an impression, consider a paper such as 80# or 100# gloss text paper. Gloss papers usually lead to brighter and more vibrant colors, so they’re a great choice for items such as sell sheets, where stand-out visuals are a vital aspect of your marketing strategy.
If you want to pull out all the stops, opt for a 80# or 100# gloss cover paper. These papers are stronger and sturdier, while still providing the bright ink tones that draw attention to your visuals. Printing on these papers demonstrates your dedication to your product and shows recipients that you’re willing to invest in marketing materials for a product you believe in.
As we’ve discussed, teaming up with a professional printing company is the best way to ensure that your sell sheet strategy leads to sales. At ZoePrint, our expertise with sell sheet design and printing makes us the perfect partner for all of your print marketing needs. Our team is dedicated to helping companies meet their goals.
To get the ball rolling on the best sell sheet printing, order online or request a custom quote from ZoePrint today!