How to Design and Print a Sports Brochure: What to Know Before Clicking "Print"
Promoting a sports event, team, or athletic club requires effective marketing materials, and an excellent sports brochure is one of the key products to have in your toolbox. Whether you’re organizing a tournament, attracting sponsors, or encouraging new players to join your team, your brochure can help you communicate your ideas effectively.
In this guide, we’ll go through everything you need to know in order to design and print an effective sports brochure that captures attention and delivers your message effectively.
Why an Effective Sports Brochure Matters
Before starting your brochure’s design, make sure you’re clear on what you want to achieve. Here are some common top goals for a sports brochure:
- Finding new players. When potential team members are considering joining or trying out for your sports organization, you can hand out brochures that provide the information they need to know. This can include season schedules, tryout information, and training logistics.
- Raising money. When you distribute sponsorship brochures, you attract corporate and local sponsors by providing information about how collaborating with your team can create brand exposure opportunities.
- Highlighting events. These brochures explain tournaments, matches, races, and other upcoming events so that the public can attend or sign up to participate.
Creating A Design
When you’re ready to start bringing your brochure to life, here’s what to consider.
Know Your Audience
First off, make sure you understand who your target audience is and tailor your content and imagery to them. If you’re creating a brochure for members of a running club, you might want to focus on logistics such as start times and route maps, whereas a brochure aimed at potential sponsors might emphasize the brand benefits of working with your team.
With your audience clearly in mind, you can develop information and visuals specifically for them. For example, potential competitors might appreciate dynamic images of athletes in action, while sponsors might prefer to see informative graphics demonstrating the benefits of partnering with you.
Pick A Brochure Layout
Brochures come in a wide range of shapes and sizes. Some common brochure layouts include tri-fold brochures, which are compact and can contain many sections and subsections, bi-fold brochures, which contain space for more detailed information and larger visuals, and z-fold brochures, which provide a cohesive reading experience through every brochure panel.
Choose Your Words Wisely
One of brochures’ biggest benefits is their ability to contain a lot of information. However, if you cram too much text onto your brochure, it will be difficult and overwhelming to read. Therefore, trimming down your content to the most important information is crucial. Use bullet point lists and informative imagery to your advantage.
As well, use headings and subheadings to maintain a clean and organized look for your brochure and make it easy to navigate. Use white space effectively to guide readers’ eyes to content and help important information stand out.
Consider Visual Appeal
When it comes to the aesthetic choices you can make when designing your brochure, make sure you’re striving to create a product that both looks great and reflects the spirit of the sport or event you’re promoting.
First, choose colors and fonts that align with your team’s branding. Make your affiliation with your team’s school, business, or organization clear.
Next, pick fonts that are easy to read, and avoid using more than three fonts in your brochure. Use one for headings, one for subheadings, and one for body text. This will improve clarity.
As well, make sure you’re using high quality visuals to break up your text and add visual interest. Your brochure’s images make it engaging, so be sure that you include high resolution images, professional photography, and dynamic action shots that bring your sport to life. Use images with high resolution to avoid pixelation.
If the design process feels overwhelming, there’s no need to worry. You can take a look at some sports brochure examples or ask ZoePrint’s design team to create a design for you.
Getting Ready To Print
Once your design is ready, it’s time to start preparing to print your sports brochure. This step is critical because it determines what your finished brochure will look like. Here’s what to think about.
Choosing The Right Paper And Finish
Your choice of paper can strongly influence how your brochure looks and feels. You can choose from a range of paper weights; opting for a thicker paper will make your brochure feel more sophisticated and help it hold up over time.
If you’re including images in your brochure, pick a paper with a glossy finish. This will help your images look vibrant and stand out.
Save A High Resolution File
To receive a printed brochure that looks presentable, a high resolution file is essential. Save your brochure design as a PDF in the highest possible resolution, and be sure to include bleed and crop marks. This will make sure that nothing is cut off of your brochure and the finished product looks exactly like you intend it to.
Order A Proof
Before you hit print, it’s always a good idea to know what you’re ordering. Therefore, consider requesting a proof from your printing partner. This will show you exactly how your final brochure will look, so you can hit “print” with confidence.
Print Your Sports Brochures With The Experts
If you’re thinking about printing a sports brochure, ZoePrint can help you make it a reality. We offer high quality results, consistency, and the ability to produce great-looking brochures that make an impression. We can also help you select the best paper and folding style for your project, as well as with your design. We can even create a design from scratch for you!
Whether you’re promoting an event, seeking sponsorships, or inviting new members to join your team, a well-designed and professionally printed sports brochure will get the job done for you. Ready to get started? Order your sports brochure online or ask ZoePrint for a custom quote today!
