Church Brochure Printing
Even though typical church brochures can be dull and serious, we would like to offer tips on how to make them creative and fun. Before you get started, do some research on the members of your congregation to understand what their interests are within your church. You first will have to know the audience you are speaking to, to make sure your message resonates with each person.
Here are a few useful tips for making a church brochure that will be visually engaging for old and new church followers:
1. Do something unique.
Marketing messages are absolutely everywhere today, so you need to stand out in some way. One idea is to make the size, shape, or design of your brochure different. You may want a lot of white space for a clean or professional look or you may want to use a lot of colors and bleeds so that your piece gets noticed. Have a unique call to action and make sure the message you choose is consistent throughout the entire brochure.
2. Create consistent messages and images.
The most important aspect here is to make sure your audience knows who the printed brochure is from. To ensure they know, put your church logo or name in a prominent place, on the front or back cover, or both. The way you address the audience should also change depending on who they are and what they expect to get from reading your content. Be brief and positive to hold people’s attention. Lastly, the information you choose to put inside should be presented in a simple comprehensive manner. This will ensure people of all ages can understand the information you are trying to present.
3. Choose the highest quality of images, photographs, and design.
If you picture your staff, use the best possible photographs. Images in printed brochures will only be as good as the original photographs. You might need to edit your pictures to improve the lighting and quality of the pictures. In order to appeal to the right audience, you will need to know who will be receiving the brochure. If you are trying to attract a younger audience use a colorful aesthetic full of playful illustrations to get a lot of attention. If you are trying to appeal to an older audience use graphics that their generation will understand. Make sure you keep all images relevant and positive.
4. Design a smart layout.
The design aspect of the brochure is as important as the images and text you use. When people look at a brochure, they focus on the front panels and those that follow. This is where you so place the most aesthetically pleasing content to keep people engaged. You want to have a logical flow throughout the entire brochure so people understand what it is they are supposed to do after reading it. In addition to being brief and positive with your message, make sure you split the copy into short paragraphs. This will make it easier for the audience to transition from one topic to another without getting bored. Lastly, use headers in bold to direct your readers throughout your brochure while using images appropriately.
When constructing a church brochure that will keep an audience interested, follow these steps to improve your work. Remember to always do research on your target audience before you start to make sure your message will resonate with the right people.