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High quality envelope design creates top of mind awareness with your audience. By having custom printed envelopes for your company or organization, the recipient will know at a glance where your correspondence is from. Having your logo or brand elements on the envelope will encourage readers to open the letter-- a generic envelope might be regarded as junk mail and end up directly in the trash.
When designing an envelope, there a few questions you should ask yourself:
- Should I include the company logo?
- What size envelope should I use?
- Should I use a window envelope?
- Should the printing be in color or black and white?
- Which typeface should I use?
- Do I need to include a postal indicia on the envelope?
- Do I want the envelope to print only on the face, on the back, or both?
- Do I want an envelope with a pointed or square flap?
- Will my design have bleed?
When doing an envelope design, the company name or logo and address are most often located in the left upper corner on the face of the envelope and they are usually around 1-2 inches wide. It is important to remember that the mailing address will be in the middle of the envelope, so don't make the logo and return address information so large as to make the mailing address illegible.
Simplistic designs are very effective for printed envelopes; you shouldn't try to convey a complex message or large body of text on an envelope. The point of printing on an envelope is to make sure recipients can identify who sent the letter (and possibly the purpose of the correspondence) in just a few seconds.
Some organizations put designs on the back side of the envelope rather than the front. Notecard envelopes (typical sizes include A2, A6, A7, A8, A9, and A10) generally have a square flap, so including an address and possibly a small version of the logo can make for a successful design.
Here at ZoePrint, we digitally print envelopes using your envelope design, or one of our professional graphic designers can create a design just for you! Upload artwork today and get your envelopes printed quickly and inexpensively!
A Word about Postal Indicia
A postal indicia is an image containing information about a company's postal permit in place of a stamp. The indicia informs the postal office that you have already paid for postage. Postal indicia are used for larger mailings, such as newsletters, mailers, postcards, and more. The indicia MUST be in the correct format and have all necessary components in the proper order to meet postal regulations. For questions on formatting, visit the USPS website.
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