Essential Printing for Plumbers: What to Know
From attracting new customers to nourishing long-lasting relationships, your marketing materials make all the difference for your plumbing company. When you distribute excellent print materials, you catch new customers’ attention and increase your credibility. Every piece of material shows who you are and what you stand for, so make these statements count.
In this article, we’ll explain how to leverage professional printing to help your plumbing business stand out from the competition, including the most important materials to print, how to create a design that maximizes your impact, and more.
Why Plumbers Need Professional Printing
Professional printing is a must for every plumbing company. When you print high-quality materials, you demonstrate your professionalism and establish trust with your client base.
In service industries, and especially local businesses, local and tangible marketing makes a difference. Seeing your signs around town encourages potential customers to think of you the next time they need plumbing service. In addition, remember the power of recommendations: seeing your materials in friends’ and families’ houses will inspire new clients to give you a call and encourage repeat business. When you distribute print materials around town, you make these effective marketing opportunities possible.
The Best Print Materials for Plumbers
When considering which materials to print, here are the most important to keep in mind.
Business Cards
Whether meeting clients making new business connections, professionally-printed plumbing business cards are essential for everyone at your company. Satisfied clients might want the same technician to service their house every time, so being able to give them a high-quality and durable plumber business card is vital. As well, when making new industry contacts, handing out business cards that represent your excellent services is essential.
When designing your plumber business cards, include your logo and your company’s contact details prominently so that clients can quickly call you in case of emergency. Put all of your essential information on one side of the business card so that clients can keep it on their fridges and see all the information they need.
A great option is to create magnetic plumbing business cards to distribute to customers. By making it even easier for recipients to put your card on their fridges, you make it even more likely that they’ll pick up the phone and call you.
Vehicle Decals
When you print eye-catching decals for your company vans, you turn them into effective advertisements.
When designing your decals, put clarity and readability first. Clients might have a single second to read the side of your van as you drive past, so focus on the essentials: your name, logo, phone number, and web address. Use your company’s standard font to match your existing branding and help passers-by quickly understand your contact information. This helps them remember you and reach out.
Flyers and Door Hangers
Sometimes, reaching out to potential clients directly is the best option. In this case, flyers and door hangers help you get the attention you’re looking for.
Flyers are an effective option for getting your name out around town. Depending on the size of your flyer, you can include a few bullet points describing your services and specialties. Consider including a special offer that attracts recipients’ attention.
Door hangers are an effective way to get your name seen and advertise some of your most common services. Make your door hangers particularly effective by including a QR code that takes readers to a landing page on your website where you’ve gathered the most important information they should know.
Invoices and Estimate Sheets
Professionally printing your invoices and estimate sheets improves your credibility with clients. Make sure to at least include your logo on your invoice sheets, although a higher level of customization, such as printing the clients’ name and address, is generally better received.
Additionally, when you customize your own invoices, you can include information specific to your company, such as your branding, itemized services, and legal disclaimers that are relevant to your company. Consider printing them as carbonless forms so that both you and the customer can keep a copy.
Yard Signs
Yard signs leverage customer satisfaction to attract future clients. By placing a yard sign in their yard, clients are promoting you to their neighbors and friends, which acts as highly effective word-of-mouth marketing. People tend to trust the opinions of the people they know, which makes this an effective way to encourage organic marketing in local communities.
When designing your yard signs, keep your message simple. All recipients truly need to know is your name and website. Similarly to van decals, viewers might only have a second or two to read your sign as they pass by, so making your information easy to understand is essential. Print in one or two colors in order to provide visual contrast without making your sign difficult to read.
Choosing the Right Print Partner
When you pick a printing partner, you’re making a decision with significant effects on your future success. Be sure to pick a dependable partner who can provide the services that will help your business thrive.
Here are some aspects to consider when choosing a new printing partner:
- Quality. Take a look at the printer’s portfolio to ensure that their products and print quality are what you’re looking for.
- Prices. Ask about pricing on the front end, as well as how your printing company can work with you to help you meet your printing budget. This also shows the company’s dedication to customer service.
- Timelines. Can the potential print partner provide the materials you need when you need them? This includes print turnaround times as well as delivery options.
- Range of materials. Be sure that any potential print partner provides the materials you’re looking for. As well, take a look at the other products they offer to see if they can meet your changing needs.
Start Your Plumbing Printing Today
If you’re looking for a printing partner for your plumbing business, ZoePrint is here to help! With over a decade of experience providing the materials your company needs, our plumbing business cards, flyers, order forms and more help your business reach new customers, make a great impression, and establish long-lasting relationships.
Our simple online ordering system makes getting your print materials easy, so to get started, order online or get a custom quote!
