ZoePrint's Comprehensive Guide To Artist Business Cards
As you’re building your career as an artist, standing out is essential. Handing out well-designed artist business cards that demonstrate your personal style and make a statement is a powerful strategy that makes a lasting impression.
In this guide, we’ll help you design and print an effective artist business card that reflects your artistic identity and shows your professionalism. From essential elements to design tips and printing options, we’ll cover everything you need to know to make a business card that’s a work of art.
The Importance Of Artist Business Cards
Your business cards serve a range of purposes. Here’s why they’re a necessary part of your marketing plan:
- Networking. Your business cards are essential tools at exhibitions, galleries, and events. They help you share information with potential clients, gallerists, and other collaborators.
- Professionalism. Your business cards show that you’re serious about your art and encourage others to take you seriously as well.
- Marketing. Your business cards showcase your art style and your personal brand in a compact form. They encourage people to visit your website and look at your social media accounts, which further drives engagement.
All in all, your business cards get you out into the world and help you make the business connections you need.
What To Include On Your Business Card
As you’re designing your business card, follow your artistic design sense. After all, you’re the artist! At the same time, be sure you include the following essential elements:
- Your name and title. Yes, they’re basic, but they’re incredibly important; by including your name and the type of art you do, you make sure your recipient knows who you are and what you offer.
- Your contact information. This can be your website, email, and/or social media handles. Choose the contact methods that you’re most responsive to and that display your art.
- Your own art. Business cards let recipients get to know the services you provide. Making your art prominent on your business card both makes your card appealing to look at and demonstrates your artistic style.
By including these important aspects on your business card, you create an effective marketing product that helps you connect with others and sell your art. If you’re looking for further inspiration, check out some artist business card examples that show the wide range of directions you can take.
How To Print Your Artist Business Cards
As you’re getting ready to print, here are some of the aspects to keep in mind.
Choosing The Right Printing Service
In order to make the best impression, it’s always a good idea to get your business cards professionally printed. This means finding the right printing partner.
When choosing a printing company to work with, think about their print quality and turnaround time, and read customer reviews. When you work with a reliable, professional printing company, you can rest assured that your business cards will look great and create a good impression.
Print Quality
Printing companies can offer multiple printing techniques, including offset and digital printing. When printing larger quantities, offset printing is often the more cost-effective option, while digital printing is a better option for small runs.
Think About Size And Shape
The most common business card size is 3.5x2. However, you’re not limited to this size. You can choose a vertical 2x3.5 size card, a square 2.5x2.5 card, or even a mini 1x2.75 card. Feel free to pick a size that fits the information you’d like to include on your card, as well as your own personality and your artistic preferences.
If you really want to stand out from the crowd, you can print a custom size card. Unless you really want to turn heads, we recommend sticking to a size that is 3.5x2 or smaller, so that your card will fit in wallets. However, if it fits your artistic style and you want to make a splash on everyone you meet, you could make an outsize impression by distributing a novelty 8.5x11 business card, for example. You belong to a creative profession, so let your creativity run free.
Choose A Paper
When printing your business card, you can choose from papers in a range of materials and weights. When you choose a thicker paper such as 14 point or 16 point paper, you create business cards that feel study to hold and demonstrate your professionalism.
If being a good steward of the earth is a priority for you, you can choose a partially or fully recycled paper for your business cards. This lets your new contacts know that you care about the environment, right from the beginning of your business relationships.
Decide On Finishing Processes
After your business cards are printed is when the real fun begins. This is when you can choose to add finishing processes that add layers of unique design and personality to your cards that make them stand out from the rest.
One of the most exciting finishing processes you can choose to include on your business cards is die cutting. This can transform your business cards into custom shapes, rather than simple rectangles. From simple rounded corners to complex shapes, die cutting can let you express your artistic personality.
If you opt for an uncoated cover paper, you can choose to add UV coating that adds a smooth, shiny layer on top of your business cards. It feels good to the touch and makes the colors on your business cards gleam.
The Bottom Line
Printing an effective artist business card involves careful design and planning. When you’re ready to order business cards that successfully market your art, let ZoePrint handle the printing process. We’ll ensure that you receive artist business cards of the very highest quality.
We print business cards in all shapes and sizes, as well as custom cards that match your artistic vision. We also offer all the print products you need, including note cards to display your art, flyers that bring people to your shows, and a wide range of other materials for you to showcase your designs. Order online or ask ZoePrint for a custom quote to get started.
