How To Print Dental Marketing Materials That Make Patients Smile
Growing your dental practice means making and sustaining meaningful connections in your community. Printing your own dental flyer and dental brochure lets your patients know who you are.
To learn more about dental flyer and brochure ideas, design, and more, keep reading! This article will cover everything you need to know.
Why Dental Marketing Matters
Your dental practice is a business at its core, and bringing patients to your practice is what makes a successful practice possible. Word of mouth can only get you so far: a comprehensive dental marketing strategy is what brings new patients to your door.
Your marketing strategy also bolsters patients’ confidence once they’re in your waiting room. After all, providing great service is one of the best marketing strategies. Once new patients decide to visit your practice, the excellent care you provide will encourage them to come back.
Dental Flyer Ideas
Your dental flyer makes an impression in your community. Here are some design and printing tips for printing flyers that get noticed.
Bolster Your Practice’s Branding
As with any business, developing a cohesive brand is an essential part of any marketing effort, and your dental practice is no exception. Include your branding, such as your practice’s colors, font, and logo on your flyer, to encourage readers to identify with your practice from the beginning.
Your dental flyer conveys an image of your business to the public, so make sure it reflects the message you’re trying to cultivate. This means choosing appropriate themes and images. For example, a pediatric dental flyer might include a kid-friendly theme, images, and color scheme. Include design elements that pop and make kids excited about getting their teeth cleaned!
Use Accessible Language
As is the case with any medical flyer, it’s important to use language that all readers can understand. Include limited text on your flyer, and use language that makes your services clear to all.
It’s easy to overload flyers with text, so keep your copy to a couple of sentences and some bullet points, and include engaging images. These will keep readers interested without burdening them with too much information. Use easy to read fonts such as Arial or Helvetica.
Choose Your Favorite Size
As you’re designing your dental flyer, keep your desired flyer size in mind. 8.5x11 is the most common flyer size, but you can choose from a wide selection of sizes, including 5.5x8.5, 4x9, and even 8.5x14. The best size depends on where and how you intend to distribute your flyers: smaller flyers are easy to hand out in person, and 4x9 flyers fit perfectly in rack card stands.
Dental Brochure Ideas
Your dental brochure design is the best place to include a wide range of useful information. Here are ZoePrint’s tips for printing a dental brochure that draws in new patients.
Use Your Brochure’s Structure to Your Advantage
Create a dental brochure design that has readers in mind. Brochures are folded, which creates panels on the piece of paper. Use these panels to structure your brochure layout, including sections such as the following:
- Services provided
- History of the practice
- Patient testimonials
- Location
- Team photo
Include headings and subheadings to help readers easily find the information they’re looking for.
Use Paper that Makes Your Brochure Look Great
When printing your dental brochure, you can choose between a wide range of papers. A great paper makes a great impression, so pick a paper such as 80# or 100# gloss cover paper that gives your brochure a beautiful shine.
Ultimately, though, the best paper is the one that fits your budget. If you want to save some money, opt for a cheaper paper such as 70# uncoated text paper.
Keep Brochures in the Waiting Room
When patients are waiting for their appointments, they often turn to whatever reading material is nearby, so keeping some dental brochure examples easily accessible in the waiting room is always a good idea. As they flip through, they might find that you provide additional services that they’re looking for.
Top Dental Printing
If you want to make the best impression on new patients, print your dental marketing materials with ZoePrint. ZoePrint provides cheap printing for all types of medical professionals. We print everything you need to build the new relationships that help your practice thrive.
To get started, order your dental flyers and brochures online or ask us for a custom quote!
