How to Print a Club Flyer that Stands Out

A well-designed club flyer is the key to a successful event. By capturing readers’ attention and providing important details on a visually-appealing flyer, you help potential attendees become even more excited and get them in the door.

Printing an effective club flyer is an easy and fun process, whether you’re promoting your own performance, working for a club, or spreading the news about an underground concert. In this article, we’ll explain the steps to help you print your own top-notch club fliers that will bring a crowd to your next event.

1. 1. Have a clear purpose.

Club flyers don’t contain a lot of information, so it’s important to clarify your message on the front-end. Know your goal; are you hoping to get frequent clubgoers excited about an upcoming performance, increase hype, or provide information to first-time attendees? Your intention will influence how you present your information.

Know your target audience, and aim for them specifically. This can include the age, interests, and common types of clubs your audiences attend, so tailor your design for them. In addition, make sure that your club’s theme and venue are clearly established in your flyer design.

2. 2. Choose the right size and format.

One of the first steps in the design process is deciding on a flyer size. The best size for your project depends on two factors: the amount of information on your flyer and where you’ll be distributing it.

When you know what information you want to communicate in your flyer, you can choose a size that has the space you need. For example, if you’re listing every act in an event with multiple bands or DJs, a larger flyer such as 8.5x11 might be a better option, since it lets you include all the text you need. If you only want to include a few words and an image, a smaller size such as 4.25x5.5 is fine.

If you’ll be posting your flyer in public spaces, larger sizes such as 8.5x14 or even 12x18 are generally better. Since people will be seeing them from far away as they walk or drive past, large posters that contain large text are essential to communicate your ideas. On the other hand, if you’ll be distributing your flyers by hand, a smaller size such as 4x6 can work well due to its ability for recipients to slip it into a pocket or a purse.

3. 3. Create an eye-catching design.

When creating your design, it’s time to let yourself loose and go with the flow. If you’re looking for a visual design that turns heads, use vibrant colors that match your event’s vibe, as well as imagery that matches your theme. (It’s generally a good idea to choose a theme that appeals to a large swath of clubbers, if you have any influence over that aspect of the event planning.)

If you’re designing a college club flyer, be sure to meet any school requirements for on-campus posters. These could include a lack of profanity, a statement about whether alcohol is allowed, and your school’s logo, among others.

Choose readable fonts for your entire poster, as well as bold fonts for key details. You should also incorporate any logos, sponsors, and social media handles that you need to include to satisfy your collaboration contracts.

For more inspiration, take a look at some club flyer examples that show some possibilities of how to maximize your design’s effectiveness.

4. 4. Write compelling copy.

Since the goal of your flyer is to influence your target audience, it’s important to create effective copy that gets your message across. Pick a catchy title for your event, and include it on your flyer. In general, use as few words as possible on your flyer so as not to overwhelm readers.

In addition to vital details such as your club’s date, time, location, entry fee, performers, and special guests, make sure to include a succinct call to action. This might encourage readers to buy their tickets now, RSVP today, or follow your club’s social media accounts for updates about future events. Whether you’re creating a college club flyer or an underground club flyer, no matter what you choose to include, make your call to action effective and easy to follow.

5. 5. Optimize for both print and digital use.

If you’ll be distributing your flyer both in print and digitally, think about how to make it effective for each medium. For digital versions, adapt your size to fit the platform you’re using; for example, create a square version of your flyer for Instagram.

On your printed flyers, consider including a QR code that leads to your website or social media. This is a quick and easy way for viewers to get more information about your club and your organization as a whole.

6. 6. Get started printing.

Once you’ve decided on your club flyer’s size and design, it’s time to print. Here’s what to think about throughout the printing process.

• Pick the right paper thickness. The best paper thickness for your flyer depends on a range of factors. If you’ll be distributing your flyer by hand, a thinner paper such as 70# uncoated text paper is generally a good idea. If you’ll be posting it in public places, a thicker stock might be a better option to increase durability.
• Choose a paper finish. If you’re printing in color, opting for a paper with a glossy finish will make your colors shine. Otherwise, an uncoated paper will often do the job just as well.
• Order a proof. When you order a proof, your printing partner will send you a physical or digital copy of your finished product so that you can make sure that everything is perfect before printing. This is your last opportunity to catch any typos and check that the formatting is correct, so it’s always a good idea to do.

If you have any questions about the printing process, feel free to ask your printing partner. They can help you make decisions and choose the best materials for your project.

Print Your Club Flyers With the Experts

If you’re ready to take a leap into printing club flyers that increase attendance at your events, make sure to print your flyers with ZoePrint! We print affordable club flyers in all sizes that help you attract the attention you’re looking for.

We also print the other materials you need, such as DJ business cards, posters, and artist business cards at prices that are sure to fit your budget.

To get started printing your new club flyers, order online or ask ZoePrint for a custom quote!