Printing for Dentists: How Professional Printing Can Help Your Clinic Succeed

We all know that dental health is physical health. By creating excellent marketing materials that encourage your clinic’s patients to schedule an appointment and follow up, you are helping them make healthy choices.

When it comes to encouraging dental health, your print materials are of the utmost importance. In this guide, we’ll explain exactly which materials you need, from dental business cards to postcards and more, as well as tips and tricks to make your print products highly effective.

The Importance of High Quality Print Materials for Dentists

Your print products are vital for a range of reasons. As previously discussed, they encourage patients to take charge of their health. As well, they create a first impression and increase trust in your clinic. Your materials establish you as a responsible and caring authority who puts your patients first.

When prospective patients look at your print products, they will make assumptions about your clinic and the care you provide. If your print materials are sloppy, contain typos, or are low-quality prints, they might assume that your care is of a similarly low quality. Therefore, partnering with a professional printing company who provides excellent materials is a must to increase patient confidence in your services.

6 Essential Print Materials Your Clinic Needs

When planning your print materials, here are some top products to have on your list.

1. 1. Dental Business Cards

   Making connections is a vital aspect of every business. Therefore, printing high-quality dental business cards is of the utmost importance. You can distribute them to new contacts, prospective patients, and at networking events.

   Your business cards create an indelible impression, so make sure to create an impression that will help your clinic succeed. In order to do this, choose a business card design that reflects your branding, and add decorative elements that demonstrate who you are. If you’re a pediatric clinic, you can use bright colors and decorations that appeal to children, while adult clinics might take a more subtle approach. Consider embossing your clinic’s name to add an additional layer of sophistication and tactile experience.

   In addition to having business cards with you and in the office, you can distribute them to practices that tend to refer to you, which helps potential patients contact you quickly and easily.

2. 2. Appointment Cards

   Making an appointment is only half the battle. Getting patients to show up to their appointments is a task in and of itself. Luckily, appointment cards can help. By giving patients cards with their next appointment written on them, you increase the likelihood that they’ll remember to come. Even in today’s digital age, it’s always helpful to have a physical reminder that patients can have on hand.

   Appointment cards are typically the same size as dental business cards, just with a different design. Keep a stack of these on-hand so that receptionists can quickly fill them out when patients schedule their next follow-up or cleaning.

   When printing your appointment cards, consider using bright colors that draw attention. After all, your cards are only useful if recipients remember to look at them, so make them easy to see.

3. 3. Mailers

   When helping patients remember to show up, mailers are also vital. Send mailers to remind patients about upcoming appointments, which decreases your no-show rate and helps patients stay on top of their dental health.

   You can also send mailers throughout the year, such as on birthdays and holidays, to demonstrate your care for your patients’ well-being. Consider personalizing these with the recipients’ name or a greeting from the dentist or dental hygienist.

4. 4. Brochures

   Brochures help patients learn everything they need to know in order to make informed decisions about their health. From the benefits of dental hygiene to treatments your clinic offers, brochures are the place to explain ideas, demonstrate your knowledge and experience, and promote special offers.

   When designing your brochures, pick a folding style that helps you organize your information into clear categories. For example, a bifold brochure contains four panels, making it an optimal choice if you want to include four main categories of information, while a trifold brochure contains six panels, so it’s a better solution for brochures containing six categories.

   Make your brochures easy to navigate by including headings, subheadings, and bullet points where applicable. This helps readers find the information they need without being overwhelmed by text.

5. 5. Branded Forms

   Professional correspondence deserves professional forms. For both correspondence with patients and intake forms, print your own custom materials that contain your logo and branding. This creates a unified brand experience and shows your dedication to the patient experience.

   When printing letterhead and other communication, opt for a thicker paper such as 80# or 100# cover paper. For forms such as intake forms, a thinner paper such as 60# bond paper is typically fine.

6. 6. In-Office Posters and Signage

   Your office needs posters. Whether you’re looking to decorate your waiting room or provide information about dental hygiene, printing custom posters lets you create the exact product you have in mind.

   Posters can include diagrams about health and safety within the office, information about billing and payment, or simply decorative designs. If you want help creating an effective design, feel free to ask your printing partner for advice.

Partner With The Printers Who Make Patients Smile

Your printed materials can make or break your dental practice. Therefore, choosing to work with the print experts at ZoePrint is the smart choice for both you and your patients. From dental business cards to brochures, appointment cards, and more, we provide all the high quality print products you need to make a difference.

At ZoePrint, our simple online ordering system makes it easy to get your materials, and our quick turnaround times get you your print products in a flash. Feel free to ask us about how we can help you improve smiles through excellent print services.

To get started, place your order or ask ZoePrint for a custom quote!