The Top 3 Apartment Marketing Ideas That Lead To Signed Leases
Helping clients find their dream apartments is a calling. Whether you focus on rental apartments or sales, you require a wide range of apartment marketing materials that help clients find their perfect new homes.
In this article, we explain the top 3 apartment marketing materials that make an impression. Keep reading to learn how to create the perfect apartment brochure, apartment flyer, apartment newsletter, and more!
- Provide Details in Your Apartment Brochure
Brochures make providing ample information easy. These handy tools give you the structure to include multiple photos and a wide range of details about your listings.
Use Headers to Divide Sections
Adding headers to your brochures helps readers find the information they need. Some sections you might want to add to your apartment brochure include:
- Description of the neighborhood
- Detailed floorplans
- List of amenities
- Application and leasing information
- Price ranges for the various units
- Your agency’s contact information
By dividing your apartment brochure into easy-to-locate sections, you help apartment hunters quickly locate the information they’re looking for.
Choose Your Preferred Folding Style
Most printing companies offer a wide range of brochure layouts and folding options. Some of the most popular include:
- Half fold: the piece of paper is folded once, creating four panels
- Trifold: the piece of paper is folded twice, with the right flap folding underneath the left one, creating six panels
- Z Fold: the piece of paper is folded twice, in a zig-zag shape, creating six panels
- Double Parallel Fold: the piece of paper is folded three times, creating eight panels
All of these folding styles allow you to arrange your layout differently, thereby producing a range of reading experiences. Choose a folding style that best helps you display the information you’d like your readers to understand.
For help with choosing a brochure folding style, check out some of ZoePrint’s guide to real estate brochures or ask us for advice on your project.
- Emphasize Key Points On Your Apartment Flyer
Flyers are eye-catching and make an impression on clients, so your apartment flyer is the perfect opportunity to make a statement.
Focus On Images
Flyers are highly visual items, so include exciting imagery such as an interior photo and an exterior photo. Make sure to use high-resolution images that make an impression on potential renters.
Be Short and Concise
Because flyers are apartment marketing items that focus on images, your next should be short and to the point. Keep the text for your apartment flyer simple; include a headline, a couple of sentences, and a few key points to get your main ideas across. Make sure to include your contact information so readers can follow up later!
Flyers come in a range of sizes, so check out ZoePrint’s guide to flyer sizes to decide which size will work best for your project.
- Build Community With An Apartment Newsletter
In the real estate business, long-term connections are key, and direct mail has a 112% return on investment. Maintain contact with previous clients and reach out to possible new ones with a monthly or quarterly newsletter highlighting market trends, new apartments, and community updates.
Pick Your Favorite Size
Your apartment newsletter can come in a variety of shapes and sizes. At its simplest, it might consist of a single folded 8.5x11 paper. A more detailed apartment newsletter can take the form of a booklet consisting of multiple staple-bound pages.
Include a Wide Variety of Sections
Renters have a wide range of interests, so as you design your apartment newsletters, make sure to include something for everyone. This could include local restaurant reviews, neighborhood school updates, and even recipe recommendations. By including a mix of sections and varying your newsletter sections with each edition, you’ll remain relevant for as many clients as possible.
ZoePrint is bursting with apartment newsletter ideas and design and printing tips, so don’t hesitate to reach out if you have any questions.
Print With The Apartment Marketing Experts!
Here at ZoePrint, we print the cheap apartment marketing materials you need to make an impression! With decades of print expertise under our belt, we print brochures, flyers, newsletters, and more, all at an affordable price. We can also help you with your designs, and we ship nationwide.
Order online or request a custom quote to get started!
